If you work as a copywriter, and you’re interested in understanding what copywriting clients want, try putting yourself in their shoes. But before you do that, find out what I learned by walking in my clients’ shoes. What do clients want? This question is, I dare say, as old as Read more…
Learn about seven types of web traffic, discover their characteristics, and start attracting visitors to your website by “driving down digital roads”. What goals are companies, business owners, and entrepreneurs trying to achieve via digital marketing? There are numerous answers to this question. For instance, companies, business owners, and entrepreneurs Read more…
Let’s open the UX-File together and discover who —and what— contributes to making the digital user experience as positive as possible. So far, I’ve published several posts regarding UX writing. In all of them, I wrote about some essential aspects related to content design. Speaking of the first post, I Read more…
Learn what the expression “the novel economy” means. Discover how the pandemic has changed the economy, and whether copywriting is affected by those changes. During the last year, many of us started using some new expressions in our everyday lives. Some of them are the new normal, the next normal, Read more…
To find the treasure, you must see a rainbow first. And to improve your brand, you need to have a good grasp of the two groups of brand elements. When I published the article about storytelling in the time of corona, I was feeling optimistic. It was July, and the Read more…
The dark side of digital marketing doesn’t include treats. There are only tricks on the menu. Discover what are the five “Halloseen” tricks. October is the month when we celebrate Halloween and look forward to Black Friday. However, these two events represent more than tricking, treating, and shopping. Both Halloween Read more…
You can wait for Godot, but you can also welcome him. Discover how both SEO copywriting and empathy can help you welcome Godot and/or your potential client. Before you decide to invest in copywriting to reach desired business results, keep in mind several recommendations. First, you should get to know Read more…
Agent 007 gained popularity in cinema and on television. “Content 007” found its place on the Internet. Discover which types of digital text content is called “Content 007” and what does it have in common with James Bond. When it’s original, creative, and aligned with the brand it represents, digital text content Read more…
Coronavirus has taught us many lessons. One of them is that storytelling isn’t dead. Find out how marketing stories survived the pandemic and discover storytelling in the time of coronavirus. We learned many valuable lessons during the quarantine period. For instance, we’ve seen that the planet recovers due to the “retreat” of humans. Read more…
Writers aren’t the only professionals who live from writing. In this post, you’ll discover other seven professions related to different types of writing. We have all heard it at least once. The one who didn’t love, didn’t live. Although I agree with this saying, I would like to add something. The one who Read more…
In this post, you’ll find the definition of the user interface content, its characteristics, as well as the four groups of UI content elements for websites and apps. What is the user interface content? If you’re asking yourself this question, you’re in the right place. In this post, you’ll find Read more…
Each brand has an identity. Brand identity can be visual and verbal. What are the differences between the two types of brand identity? Find it out in this post. There is a concept that all of us, professionals who work in the marketing field, should always keep in mind. That concept Read more…
Why sales and communication should speak the same language? Discover what a communication funnel is and start building the Tower of Babel. There is a critical term all marketing experts are familiar with. That term is the sales funnel. However, they also use another term, just as essential, but far less Read more…
The six thinking hats represent the six ways of planning thinking processes, making decisions, and categorising the best posts about UX writing. What is UX writing? What does a UX writer do? A hiring manager from an international company based in Barcelona asked me these questions a few months ago. Read more…
Storytelling has evolved through three stages: storytelling 1.0, storytelling 2.0, and storytelling 3.0. Discover what storytelling 3.0 means, and find out what its characteristics are. A few years ago, marketing gurus were assuring us that storytelling was dead. In their opinion, the art of narration gave way to concepts such Read more…
Find out what UX writing is, which the purpose of UX copy is, and what type of copy enhances the user experience. Open a digital Pandora’s box and learn UX writing basics. The myth of Pandora is one of the best-known myths in Western culture. The main argument of the Read more…
When I began working as a freelance copywriter, I started a SIX-month journey, learned SIX lessons, and made SIX decisions. When I published the Spanish version of this post in September 2018, it had been SIX MONTHS since I started working as a freelance copywriter. During that half of the year, I remember that I: Read more…
While D-Day means decision day, “Don Draper’s Day” represents the opportunity to discover the three types of copywriters. We all sometimes say: “Today is D-Day”. However, speaking of copywriting and the field of digital marketing, D-Day should better be called the “DD-Day”. In other words, “Don Draper’s Day”. In this post, I’ll Read more…
Tell me the five most famous Andersen’s tales, and I’ll tell you which of the five types of copywriting you need. In her post “Qué es el copywriting”, Spanish copywriter Maïder Tomasena writes about different aspects of compelling writing. One of them revolves around the types of copywriting. Namely, Maïder explains Read more…
How to perform compelling storytelling? What does it mean “both EURO and NEURO”? And what does a donkey have to do with storytelling? How to perform compelling storytelling? Which way can you get the art of storytelling to meet your business goals? Before I learned the basics of neuromarketing, I thought Read more…
The goal of copywriting isn’t just to help a business close more sales. It’s also to transform a search into a finding. According to the opinion of the creator of the Lifestyle al Cuadrado blog, Franck Scipion, the goal of copywriting is to “convert your readers or followers into customers”. Read more…
In this post, you’ll find the answers to questions regarding what copywriting is and what it has in common with Rubik’s cube. What is copywriting? What does copywriting represent? Some of the most recognised Spanish copywriters provided us with the following definitions of the term: “We can define copywriting as Read more…
Copywriting and storytelling can help a business establish and maintain effective communication with its potential customers. Learn where and how it happens. When someone says the word “wedding”, most people will probably think of: Two PERSONS willing to start a new life chapter together; A wedding CEREMONY and further celebration; Read more…
Each brand has both visual and verbal identities. The two of them are important. However, which one is more necessary? In other words, should you invest first in web design or web content? There are so many of us, professionals who work in the digital marketing field. On the other Read more…