The dark side of digital marketing doesn’t include treats. There are only tricks on the menu. October is the month when we celebrate Halloween and look forward to Black Friday. However, these two events give us a reason to think (once again) about the dark side of digital marketing. In Read more…
What is microcopy, why is it important, and what are the characteristics of UX copy that doesn’t work? Manan Ghadawala responds to these three questions and writes about UX writing as a part of the mobile app design process. What is microcopy? Why is it important, and what are the Read more…
You can wait for Godot, but you can also welcome him. Discover how SEO copywriting with empathy helps you welcome Godot, also known as your potential client. If you invest in copywriting to reach your desired business results, it’s necessary to take into account various factors. First of all, you Read more…
Agent 007 appeared on television for the first time. Content 007 found its place on the Internet. Discover three types of digital text content and find out what it has in common with James Bond. When well written and in line with the brand it represents, digital text content is similar to Read more…
Coronavirus has taught us many lessons. One of them is that storytelling isn’t dead. Find out how marketing stories survived the pandemic and discover storytelling in the time of corona. We learned a lot during quarantine and the most difficult moments in the fight against coronavirus. For example, we have seen that Read more…
Writers aren’t the only professionals who live from writing. In this text, you’ll discover the other seven professions that are related to different types of writing. We all know that the one who didn’t love didn’t live. Although I agree with that saying, I must add: The one who didn’t look for a job Read more…
In this post, you’ll find the definition of the user interface content, its features, and the UI content elements for web and apps. What is the user interface content (UI content)? If you’re asking yourself this question, you’re in the right place. In this post, you’ll find the answer to Read more…
Each brand has its identity. Brand identity can be visual and verbal. What are the differences between those two identities? Find it out in this post. There is a concept that all of us, marketing professionals, must always have in mind. That concept is the brand. In other words, we need Read more…
Why sales and communication should speak the same language? Discover what a communication funnel is and start building the Tower of Babel. There is a critical term marketing professionals who help companies to sell more are familiar with: sales funnel. However, marketing professionals also use another one, just as essential, but Read more…
What is UX writing, what is its purpose, and what type of copy improves the user experience? Find the answers to these questions and learn the UX writing basics. The myth of Pandora is one of the best-known myths in Western culture. The main argument of the myth is that Read more…
Storytelling has evolved. It went through the three stages: storytelling 1.0, storytelling 2.0, and storytelling 3.0. A few years ago, marketing gurus were assuring us that storytelling was dead. In their opinion, the art of narration gave way to creating stories and the ability to live them. The concepts of Read more…
The six thinking hats represent the six ways of planning thinking processes, making decisions, and talking about the best UX writing posts. What is UX writing? What does a UX writer do? A hiring manager from an international company based in Barcelona asked me these two questions a few months Read more…
When I began working as a freelance copywriter, I started a SIX-month journey to learn SIX lessons and make SIX decisions. When I wrote the Spanish version of this post in September 2018, it had been SIX MONTHS since I started working as a freelance copywriter. During that half of the year, I remember writing Read more…
Tell me five most famous Andersen’s tales, and I’ll tell you which of the five types of copywriting you need. In the text Qué es el copywriting, Spanish copywriter Maïder Tomasena writes about different aspects of compelling writing. One of them is the question about how many types of copywriting there Read more…
D-Day means decision day. The Day of two D, Don Draper’s Day. And what about today? Today means (and brings) the opportunity to discover the three types of copywriter. We all sometimes say that D-Day has arrived. However, speaking of copywriting and the digital marketing field, we could say that D-Day should Read more…
How to perform compelling storytelling? What does it mean to be stuck “between EURO and NEURO”? And what does a donkey have to do with storytelling? How to perform compelling storytelling? Which way can you get the art of storytelling to meet your business goals? Before I learned the basics of neuromarketing, Read more…
In this post, you’ll find the answer to a question regarding what is copywriting and what does it have in common with Rubik’s cube. What is copywriting? Some of the most recognised Spanish copywriters provided us with the following definitions of the term: “We can define copywriting as the ‘art’ Read more…
The goal of copywriting isn’t just to help the company close more sales. It’s also to transform a search into a finding. According to the opinion of the creator of Lifestyle al Cuadrado blog, Franck Scipion, the goal of copywriting is to “convert your readers or followers into customers”. The Read more…
Copywriting and storytelling help a company establish effective communication with its potential customers. Learn where and how. When someone says the word “wedding”, most people think of the UNION of a couple, a CEREMONY, and the beginning of a MARRIAGE. I’m not one of those people. When someone tells me Read more…
Each brand has its visual identity and verbal identity. Both of them are important. However, in which to invest first, in the web design or the web content? Many of us work in the digital marketing field. Many of you need our help to reach new prospects online or to Read more…