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- Content writingContent writing is like Scarecrow that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. Content marketing, too. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once…
- CopywritingCopywriting is like the Cowardly Lion that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing of Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. Direct marketing, too. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case,…
- UX writingUX writing is like the Tin Man who accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you…
- StorytellingStorytelling is like the dog Toto that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Storytelling of Oz The story of The Wizard of Oz served to me as an inspiration for the “Storytelling of Oz”. By the Storytelling of Oz, I mean marketing stories that make your potential clients fall in love with your brand. The Storytelling of Oz is love at first reading, listening, and watching. The similarities between the Wizard of Oz and the Storytelling of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you find Storytelling of Oz,…
- BrandingBranding is like the good fairy of the East, Glinda, who helps Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your…
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Branding

Branding has a lot in common with the good fairy of the East, Glinda, who helps Dorothy during the search for The Wizard of Oz. Find out in which aspects they are similar to each other and discover the differences between them.

Branding: Glinda of The Wizard of Oz

The goal of all the content that gets published on the Writing-Friendly Blog within this category of posts is to help you find the Marketing of Oz. In other words, branding plays an essential role in the blog.

Namely, branding is similar to the good fairy of the East, Glinda, who helps Dorothy find The Wizard of Oz.

Nevertheless, in the film, Dorothy is the protagonist, while Glinda accompanies her. The adventure consists of searching for The Wizard of Oz.

On the contrary, you’re the protagonist on this blog, whereas posts from the category Branding help you. Moreover, the adventure revolves around finding the way your brand could communicate the values of your business and enhance sales.

Discover the posts from the category “Branding”

In the end, the adventure of Dorothy and her companions ends up when they find The Wizard of Oz. In our case, after we find the Marketing of Oz, the adventure begins.

To say “yes” to this adventure, begin by reading the posts from the category “Branding”. Learn more about brands; find out how the verbal brand identity can contribute to your business’s positive results.
To say “YES” to the adventure, please sign up for the Writing-Friendly Newsletter. You’ll receive the latest post every 15th of the month. And, to top it off, I’m preparing surprises only for the subscribers.

Let the adventure begin!

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Stasa

Branding

Two groups of brand elements: the treasure at the end of the rainbow

To find the treasure, you must see a rainbow first. And to improve your brand, you need to have a good grasp of the two groups of brand elements. When I published the article about storytelling in the time of corona, I was feeling optimistic. It was July, and the Read more…

By Stasa Durdic, 7 months1 week ago

Branding

Brand identity: Mary Copyns

Each brand has an identity. Brand identity can be visual and verbal. What are the differences between the two types of brand identity? Find it out in this post. There is a concept that all of us, persons who work in the marketing field, must always have in mind. That concept Read more…

By Stasa Durdic, 1 year3 days ago