To find the treasure, you must see a rainbow first. And to improve your brand, you need to have a good grasp of the two groups of brand elements. When I published the article about storytelling in the time of corona, I was feeling optimistic. It was July, and the Read more…
Branding has a lot in common with the good fairy of the East, Glinda. Glinda helps Dorothy during the search for The Wizard of Oz. Find out in which aspects they are similar to each other, and discover the differences between them.
Branding: Glinda of The Wizard of Oz
In other words, branding plays an essential role in the blog.
Branding is similar to the good fairy of the East, Glinda, who helps Dorothy find The Wizard of Oz.
Nevertheless, in the film, Dorothy is the protagonist, while Glinda accompanies her.
The adventure consists of searching for the Wizard of Oz.
On the contrary, on this blog, the protagonist is you, whereas I’m here to help you.
Moreover, the adventure revolves around finding a way for your brand to communicate the value of your business and enhance sales.
Discover the posts from the category “Branding”
In the end, the adventure of Dorothy and her companions finishes when they find The Wizard of Oz. On the contrary, after we find the Marketing of Oz, the adventure begins.
To say “yes” to this adventure, begin by reading the posts from the category “Branding”. Learn more about brands; find out how the verbal brand identity can contribute to your business’s positive results.
To say “YES” to the adventure, please sign up for the Writing-Friendly Newsletter. You’ll receive the latest post every 15th of the month. To top it off, I’m preparing surprises only for the subscribers.
Let the adventure begin!
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