Content writing is like Scarecrow that accompanies Dorothy in search of the Wizard of Oz. Find out why is that!
In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white.
However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz.
The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”.
By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. Content marketing, too.
The Marketing of Oz is marketing that gives results.
The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you find the Marketing of Oz —content marketing— you realise you need to have quality web content to attract potential customers.
Another similarity is that adventure brings the change. When Dorothy said YES to the adventure, the movie turned from black and white to a movie in colour. On the other hand, when I said YES to this marketing adventure, my story turned from grey to yellow.
On the other hand, there are several differences between the story of the Wizard of Oz and this blog, dedicated to the Marketing of Oz.
In the story of The Wizard of Oz, Dorothy is the protagonist. On this blog, you are the protagonist.
The story of The Wizard of Oz emphasises the importance of the search. When it comes to this blog, I emphasise the importance of finding and achieving results.
As the story of The Wizard of Oz unfolds, friendships are formed. On the Writing-Friendly Blog, I’m looking for collaboration. However, I also hope for friendships.
In the end, Dorothy is driven by a desire to return. On the other hand, I hope you’re driven by a desire to stay in the land of content marketing.
Web content has an essential role in the Writing-Friendly Blog.
Content writing is like the Scarecrow who wants to ask the Wizard of Oz for a brain.
Nevertheless, in the movie, Dorothy is the protagonist, while the Scarecrow accompanies her. The adventure consists of searching for the Wizard of Oz.
On the Writing-Friendly Blog, you’re the protagonist, while content writing accompanies you. The adventure is about finding content marketing, but not about asking for or getting a brain. In this adventure, we use our brains to achieve the results.
Finally, the adventure of Dorothy and her companions ends when they find the Wizard of Oz. In our case, after we find the Marketing of Oz, the adventure begins.
To say “yes” to this adventure, start by reading the posts from the category “Content writing”. Learn more about content marketing and find out how it can contribute to your company’s business results.
To say “YES” to the adventure, please sign up for the newsletter. You’ll receive the latest post every 15th of the month. Besides that, I’m preparing surprises (only for the subscribers).
Let the adventure begin!
I’m waiting for you in the comments.
Stasa
Writers aren’t the only professionals who live from writing. In this text, you’ll discover the other seven professions that are related to different types of writing. We all know that the one who didn’t love didn’t live. Although I agree with that saying, I must add: The one who didn’t look for a job Read more…
Why sales and communication should speak the same language? Discover what a communication funnel is and start building the Tower of Babel. There is a critical term marketing professionals who help companies to sell more are familiar with: sales funnel. However, marketing professionals also use another one, just as essential, but Read more…
Each brand has its visual identity and verbal identity. Both of them are important. However, in which to invest first, in the web design or the web content? Many of us work in the digital marketing field. Many of you need our help to reach new prospects online or to Read more…