If you work as a copywriter, and you’re interested in understanding what copywriting clients want, try putting yourself in their shoes. But before you do that, find out what I learned by walking in my clients’ shoes. What do clients want? This question is, I dare say, as old as Read more…
We could compare copywriting with the Cowardly Lion that accompanies Dorothy during the search for the Wizard of Oz. Find out in which aspects they are similar to each other and discover the differences between them.
Compelling writing: the Cowardly Lion of the Wizard of Oz
Namely, copywriting is like the Cowardly Lion who participates in the search for the Wizard of Oz. He does that to ask the wizard for courage.
Nevertheless, in the movie, Dorothy is the protagonist, whereas the Cowardly Lion accompanies her. Their adventure consists of searching for the Wizard of Oz.
On the contrary, in the Writing-Friendly Blog, the protagonist is you, while copywriting is the one that accompanies you. The adventure revolves around finding the Marketing of Oz. However, the intention here is not to ask for a piece of the brain.
In this adventure, we show courage to achieve the results.
Discover the “Copywriting” posts
In the end, the adventure of Dorothy and her companions finishes when they find the Wizard of Oz. In our case, after we find the Marketing of Oz, the adventure begins.
To say “yes” to this adventure, start by reading the posts from the category “Copywriting”. Learn more about the Marketing of Oz and find out how it can contribute to your company’s positive business results.
To say “YES” to the adventure, please sign up for the newsletter. You’ll receive the latest post every 15th of the month. Besides, I’m preparing surprises (only for the subscribers).
Let the adventure begin!
I’m waiting for you in the comments.