When I began working as a freelance copywriter, I started a SIX-month journey to learn SIX lessons and make SIX decisions. When I wrote the Spanish version of this post in September 2018, it had been SIX MONTHS since I started working as a freelance copywriter. During that half of the year, I remember writing Read more…
Tell me five most famous Andersen’s tales, and I’ll tell you which of the five types of copywriting you need. In the text Qué es el copywriting, Spanish copywriter Maïder Tomasena writes about different aspects of compelling writing. One of them is the question about how many types of copywriting there Read more…
D-Day means decision day. The Day of two D, Don Draper’s Day. And what about today? Today means (and brings) the opportunity to discover the three types of copywriter. We all sometimes say that D-Day has arrived. However, speaking of copywriting and the digital marketing field, we could say that D-Day should Read more…
In this post, you’ll find the answer to a question regarding what is copywriting and what does it have in common with Rubik’s cube. What is copywriting? Some of the most recognised Spanish copywriters provided us with the following definitions of the term: “We can define copywriting as the ‘art’ Read more…
The goal of copywriting isn’t just to help the company close more sales. It’s also to transform a search into a finding. According to the opinion of the creator of Lifestyle al Cuadrado blog, Franck Scipion, the goal of copywriting is to “convert your readers or followers into customers”. The Read more…