Coronavirus has taught us many lessons. One of them is that storytelling isn’t dead. Find out how marketing stories survived the pandemic and discover storytelling in the time of corona. We learned a lot during quarantine and the most difficult moments in the fight against coronavirus. For example, we have seen that Read more…
Storytelling is like the dog Toto that accompanies Dorothy in search of the Wizard of Oz. Find out why is that!
The story of The Wizard of Oz as inspiration
In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white.
However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz.
What is the Storytelling of Oz
The story of The Wizard of Oz served to me as an inspiration for the “Storytelling of Oz”.
By the Storytelling of Oz, I mean marketing stories that make your potential clients fall in love with your brand.
The Storytelling of Oz is love at first reading, listening, and watching.
The similarities between the Wizard of Oz and the Storytelling of Oz
The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you find Storytelling of Oz, you realise your brand needs a compelling story to make your potential customers love it.
Another similarity is that adventure brings the change. When Dorothy said YES to the adventure, the movie turned from black and white to a movie in colour. On the other hand, when I said YES to this marketing adventure, my story turned from grey to yellow.
The differences between the Wizard of Oz and the Storytelling of Oz
On the other hand, there are several differences between the story of the Wizard of Oz and this blog, dedicated to the Storytelling of Oz.
In the story of The Wizard of Oz, Dorothy is the protagonist. On this blog, you are the protagonist.
The story of The Wizard of Oz emphasises the importance of the search. When it comes to this blog, I emphasise the importance of finding and achieving results.
As the story of The Wizard of Oz unfolds, friendships are formed. On the Writing-Friendly Blog, I’m looking for collaboration. However, I also hope for friendships.
In the end, Dorothy is driven by a desire to return. On the other hand, I hope you’re driven by a desire to stay in the land of storytelling.
Storytelling is like the dog Toto of the Wizard of Oz
Stories have an essential role in the Writing-Friendly Blog.
Storytelling is like the dog Toto who walks with Dorothy though the land of Oz.
Nevertheless, in the movie, Dorothy is the protagonist, while Toto accompanies her. The adventure consists of searching for the Wizard of Oz.
On the Writing-Friendly Blog, you’re the protagonist, while stories accompany you. The adventure is about finding the Storytelling of Oz.
Discover the “Storytelling” posts
Finally, the adventure of Dorothy and her companions ends when they find the Wizard of Oz. In our case, after we find the Storytelling of Oz, the adventure begins.
To say “yes” to this adventure, start by reading the posts from the category “Storytelling”. Learn more about the potential of stories in the marketing field and find out how they can contribute to your company’s business results.
To say “YES” to the adventure, please sign up for the newsletter. You’ll receive the latest post every 15th of the month. Besides that, I’m preparing surprises (only for the subscribers).
Let the adventure begin!
I’m waiting for you in the comments.