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- Content writingContent writing is like Scarecrow that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. Content marketing, too. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once…
- CopywritingCopywriting is like the Cowardly Lion that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing of Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. Direct marketing, too. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case,…
- UX writingUX writing is like the Tin Man who accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you…
- StorytellingStorytelling is like the dog Toto that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Storytelling of Oz The story of The Wizard of Oz served to me as an inspiration for the “Storytelling of Oz”. By the Storytelling of Oz, I mean marketing stories that make your potential clients fall in love with your brand. The Storytelling of Oz is love at first reading, listening, and watching. The similarities between the Wizard of Oz and the Storytelling of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you find Storytelling of Oz,…
- BrandingBranding is like the good fairy of the East, Glinda, who helps Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your…
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Storytelling

We could compare storytelling with Dorothy’s pet Toto, who accompanies her during the search for the Wizard of Oz. Find out in which aspects they are similar to each other and discover the differences between them.

Marketing stories: Toto of the Wizard of Oz

The goal of all the content that gets published on the Writing-Friendly Blog is to help you find the Marketing of Oz. That is why marketing stories have an essential role in the blog.

Namely, storytelling is like the dog, Toto, who accompanies Dorothy through the land of Oz.

Nevertheless, in the movie, Dorothy is the protagonist, whereas Toto accompanies her. The adventure consists of searching for the Wizard of Oz.

On the contrary, in the Writing-Friendly Blog, you’re the protagonist, while marketing stories accompany you. The adventure is about finding the Marketing of Oz.

Discover the posts from the “Storytelling” category

In the end, the adventure of Dorothy and her companions finishes when they find the Wizard of Oz. In our case, after we find the Storytelling of Oz, the adventure begins.

To say “yes” to this adventure, start by reading the posts from the category “Storytelling”. Learn more about the potential of marketing stories. Find out how they can contribute to your company’s positive results.
To say “YES” to the adventure, please sign up for the newsletter. You’ll receive the latest post every 15th of the month. Besides, I’m preparing surprises (only for the subscribers).

Let the adventure begin!

I’m waiting for you in the comments.

Stasa

Storytelling

Storytelling in the time of coronavirus: on the Little Prince’s planet

Coronavirus has taught us many lessons. One of them is that storytelling isn’t dead. Find out how marketing stories survived the pandemic and discover storytelling in the time of coronavirus. We learned a lot during the months of quarantine and some of the most difficult moments in the fight against coronavirus. For Read more…

By Stasa Durdic, 11 months1 week ago

Storytelling

What is storytelling 3.0: the evolution of the art of storytelling

Storytelling has evolved through the three stages: storytelling 1.0, storytelling 2.0, and storytelling 3.0. Discover what storytelling 3.0 is and become familiar with its characteristics. A few years ago, marketing gurus were assuring us that storytelling was dead. In their opinion, the art of narration gave way to concepts such Read more…

By Stasa Durdic, 1 year2 weeks ago

Storytelling

How to perform compelling storytelling: both EURO and NEURO

How to perform compelling storytelling? What does it mean to be stuck “between EURO and NEURO”? And what does a donkey have to do with storytelling? How to perform compelling storytelling? Which way can you get the art of storytelling to meet your business goals? Before I learned the basics of neuromarketing, Read more…

By Stasa Durdic, 1 year1 week ago

Storytelling

Copywriting and storytelling: together for a “happily ever after”

Copywriting and storytelling can help a business establish and maintain effective communication with its potential customers. Learn where and how it happens. When someone says the word “wedding”, most people will probably think of: Two PERSONS willing to start a new life chapter together; A wedding CEREMONY and further celebration; Read more…

By Stasa Durdic, 1 year2 weeks ago