Storytelling has evolved. It went through the three stages: storytelling 1.0, storytelling 2.0, and storytelling 3.0. A few years ago, marketing gurus were assuring us that storytelling was dead. In their opinion, the art of narration gave way to creating stories and the ability to live them. The concepts of Read more…
How to perform compelling storytelling? What does it mean to be stuck “between EURO and NEURO”? And what does a donkey have to do with storytelling? How to perform compelling storytelling? Which way can you get the art of storytelling to meet your business goals? Before I learned the basics of neuromarketing, Read more…
Copywriting and storytelling help a company establish effective communication with its potential customers. Learn where and how. When someone says the word “wedding”, most people think of the UNION of a couple, a CEREMONY, and the beginning of a MARRIAGE. I’m not one of those people. When someone tells me Read more…