Open the UX-File and discover who (and what) contributes to making the digital user experience as positive as possible. So far, I’ve published several posts, answering different questions about the type of writing that improves the user experience (UX writing): What the UX writing is; Which blog posts are the Read more…
UX writing is like the Tin Man who accompanies Dorothy in search of the Wizard of Oz. Find out why is that!
The story of The Wizard of Oz as inspiration
In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white.
However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz.
What is the Marketing of Oz
The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”.
By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES.
The Marketing of Oz is marketing that gives results.
The similarities between the Wizard of Oz and the Marketing of Oz
The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you find Marketing of Oz, you realise you need UX content (microcopy) to prevent your customers become ex-customers.
Another similarity is that adventure brings the change. When Dorothy said YES to the adventure, the movie turned from black and white to a movie in colour. On the other hand, when I said YES to this marketing adventure, my story turned from grey to yellow.
The differences between the Wizard of Oz and the Marketing of Oz
On the other hand, there are several differences between the story of the Wizard of Oz and this blog, dedicated to Marketing of Oz.
In the story of The Wizard of Oz, Dorothy is the protagonist. On this blog, you are the protagonist.
The story of The Wizard of Oz emphasises the importance of the search. When it comes to this blog, I emphasise the importance of finding and achieving results.
As the story of The Wizard of Oz unfolds, friendships are formed. On the Writing-Friendly Blog, I’m looking for collaboration. However, I also hope for friendships.
In the end, Dorothy is driven by a desire to return. On the other hand, I hope you’re driven by a desire to stay in the land of the user experience.
UX writing is like the Tin Man of the Wizard of Oz
Microcopy or UX content has an essential role in the Writing-Friendly Blog.
UX writing is like the Tin Man who wants to ask the Wizard of Oz for a heart.
Nevertheless, in the movie, Dorothy is the protagonist, while the Tin Man accompanies her. The adventure consists of searching for the Wizard of Oz.
On the Writing-Friendly Blog, you’re the protagonist, while UX writing accompanies you. The adventure is about finding Marketing of Oz, not about asking for or getting a heart. In this adventure, we show empathy because we know that all the users have hearts.
Discover the “UX writing” posts
Finally, the adventure of Dorothy and her companions ends when they find the Wizard of Oz. In our case, after we find the Marketing of Oz, the adventure begins.
To say “yes” to this adventure, start by reading the posts from the category “UX writing”. Learn more about user experience and find out how it can contribute to your company’s business results.
To say “YES” to the adventure, please sign up for the newsletter. You’ll receive the latest post every 15th of the month. Besides that, I’m preparing surprises (only for the subscribers).
Let the adventure begin!
I’m waiting for you in the comments.