Agent 007 appeared on television for the first time. “Content 007” found its place on the Internet. Discover which types of digital text content have most in common with James Bond.
In other words, it attracts, seduces and, as much as possible, remains discreet while “on task”.
Or, let me put it this way, digital text content establishes, enhances, and maintains a connection —a bond— between companies and their (potential) clients, customers or users.
In this post, you’ll find out which types of digital text content have the most in common with Agent 007. Besides that, you’ll also discover:
- What the goal of each content type is;
- What part of the sales funnel it belongs to.
To find more information about how the sales funnel works and how it differs from the communication funnel, continue towards the post about the digital Tower of Babel.
Would you like to learn more about the digital text content that attracts, seduces, and improves the user experience? Keep reading!
Table of Contents
Three types of digital text content
If you’re interested in knowing more about professionals who craft different types of text content, please visit the post about the Gordian knot of writing.
However, I believe that only three digital content types deserve to be called “Content 007”:
- Web content;
- Compelling content;
- UX content.
Before I focus on the three types of digital text content, I would like to point out an interesting fact about Bond. The character of Agent 007 was inspired by the Yugoslav triple intelligence officer, Dusko Popov. Popov was born in 1912 in the village of Titel, on the territory of Serbia.
Now, let’s dive into the “Content 007”.
Content, Web Content
What is the goal of web content? The goal of web content is to attract visitors to a blog or a website. Its purpose is to establish the initial connection (a bond) between a business and its potential clients, too.
Web content also encourages visitors to sign up for a newsletter or other type of email. The sign-up process is done by entering an email address in the form, although it’s possible to request additional information as well.
To which part of the sales funnel web content belongs? Web content belongs to the highest part of a sales funnel. It forms part of the first two phases, the phases of attraction and interaction.
Bond, Web Bond: Agent 007 used to introduce himself as “Bond, James Bond.” On the other hand, we could explain the goal of web content with the following words: “Establishing a bond, a web bond.”
Content, Compelling Content
By compelling content, I understand pieces of the copy published both on landing pages and as a part of digital marketing campaigns. For instance, PPC campaigns (Pay-Per-Click campaigns) and email marketing campaigns.
- Landing pages are “Home”, “Services”, “Products”, “About me”, “Contact” and other pages.
- PPC campaigns include search engines ads (for example, Google Ads) and social network ads (Facebook Ads, Instagram Ads, LinkedIn Ads and others).
- Email marketing basically encompasses emails a person starts to receive after having facilitated the company their email address in exchange for a discount on the first purchase or some other benefit.
What is the goal of compelling content? The goal of compelling content is to “seduce” and enhance the previously established connection (a bond) between a business and its potential clients.
This goal is achieved when potential clients decided to go through a buying or hiring process.
To which part of the sales funnel compelling content belongs? Compelling content belongs to the middle part of a sales funnel, a narrower one. It covers the third and the fourth phase, the phases of decision and conversion.
Bond, Compelling Bond: Agent 007 used to introduce himself as “Bond, James Bond.” On the other hand, we could explain the goal of compelling content with the following words: “Enhancing a bond, a compelling bond.”
Content, UX Content
By UX content, I understand small pieces of text or copy, published on:
- Error pages (for example, Error 404);
- Cookie notifications;
- Installation instructions;
- Greeting messages, and similar places.
This type of content includes copy on websites and applications, both desktop and mobile.
UX content and UI content aren’t synonymous. Discover the difference between these two terms by visiting the post on the user experience patchwork.
What is the goal of UX content? The goal of UX content is to help users. Its purpose is to make it easier for them to navigate through the user interface and maintain a previously established and strengthened connection (a bond) between the users and the company.
The UX content accomplishes this goal in a subtle way, with the help of very few words that say much.
To which part of the sales funnel UX content belongs? The UX content belongs to the lowest, narrowest part of a sales funnel. It is part of the fifth phase, loyalty.
Bond, User Bond: Agent 007 used to introduce himself as “Bond, James Bond.” On the other hand, we could explain the goal of compelling content with the following words: “Maintaining a bond, a user bond.”
Become Friendly, Writing-Friendly
In the end, try not to overlook the fact that these three types of digital text content are just similar to James Bond. On no account are they identical to Agent 007.
Although attractive, seductive, and discreet, Bond is still a spy. His intentions stay hidden until the very end, whereas his operations are dangerous. Besides, his goals are changeable.
Nevertheless, unlike Bond, there are no hidden intentions behind “Content 007”. (At least that’s not the case when it comes to the content that is being published on the Writing-Friendly Blog).
I craft the three types of content, but only for those clients who don’t use to change their business goals from one day to another. On the contrary, we define the objectives together and in advance. Thereafter, we closely monitor and measure the results.
Having said that, if you need my help, I invite you to get in touch with me. You may also sign up for a newsletter and become Friendly. Writing-Friendly.
A Writing-Friendly Question: Which of the following three types of digital text content you would like to know more about?
My name is Stasa Durdic. I’m a content writer, and a fan of “Content 007”, rather than Agent 007. If you would like to know more about me, please read my story or visit my LinkedIn profile. On the other hand, in case you want to get in touch with me, I’ll be happy to offer you my help with content writing.
From NO to YES, there is only one CLICK. Please share this text.