Agent 007 appeared on television for the first time. Content 007 found its place on the Internet. Discover three types of digital text content and find out what it has in common with James Bond.
When well written and in line with the brand it represents, digital text content is similar to Britain’s most famous movie spy, James Bond, known as Agent 007. In other words, it attracts, seduces and, as much as possible, remains discreet while “on task”.
Besides, digital text content establishes, enhances, and maintains connection —a bond— between companies and their (potential) clients, customers or users.
In this post, you’ll find out which types of digital text content have the most in common with the Agent 007. You will also discover what the goal of each content type is and to which part of the sales funnel it belongs.
To find more information about how the sales funnel works and how it differs from the communication funnel, continue towards the post about the digital Tower of Babel.
Would you like to learn more about digital text content that attracts, seduces, and improves the user experience? Keep reading!
Table of Contents
Three types of digital text content
If you’re interested in knowing more about professionals who craft different types of text content, visit the post about the Gordian’s knot of writing.
However, only three digital content types deserve to be called “Content 007”:
- Web content
- Compelling content
- UX content
Before I focus on these three types of digital text content, I must point out an interesting fact about Bond. The character of Agent 007 was inspired in the Yugoslav triple intelligence officer, Dusko Popov. Popov was born in 1912 in the village of Titel, on the territory of Serbia.
Now, let’s dive into the “Content 007”.
Content, Web Content
What is the goal of web content: The purpose of web content is to attract visitors to a blog or website and establish the initial connection (a bond) between the potential clients and a company.
Web content encourages visitors to sign up for a newsletter or other type of email. The sign-up process is done by entering an email address in the form, although it’s possible to request additional information as well.
To which part of the sales funnel web content belongs: Web content belongs to the highest part of a sales funnel. It covers the first two phases, the phases of attraction and interaction.
Bond, Web Bond: Agent 007 used to introduce himself as “Bond, James Bond.” On the other hand, we could explain the goal of web content with the following words: “Establishing a bond, a web bond.”
Content, Compelling Content
- Landing pages are “Home”, “Services”, “Products”, “About me”, “Contact” and other pages.
- PPC campaigns include search engines ads (for example, Google Ads) and social network ads (Facebook Ads, Instagram Ads, LinkedIn Ads and others).
- Email marketing refers to emails you start receiving after facilitating the company your email address in exchange for a discount on the first purchase or some other benefit.
What is the goal of compelling content: The purpose of compelling content is to “seduce” and enhance the previously established connection (a bond) between potential clients and a company.
This goal is achieved when potential clients go through a buying or hiring process.
To which part of the sales funnel compelling content belongs: Compelling content belongs to the middle, narrower part of a sales funnel. It covers the third and fourth phase, the phases of decision and conversion.
Bond, Compelling Bond: Agent 007 used to introduce himself as “Bond, James Bond.” On the other hand, we could explain the goal of compelling content with the following words: “Enhancing a bond, a compelling bond.”
Content, UX Content
This content type includes microcopy on websites and applications, both desktop and mobile.
UX content and UI content aren’t synonymous. Discover the difference between these two terms in the post on user experience patchwork.
What is the goal of UX content: The purpose of UX content is to help users, make it easier for them to navigate through the user interface, and maintain an established and strengthened connection (a bond) between the users and the company.
They discreetly accomplish this goal, using very few words that say much.
To which part of the sales funnel UX content belongs: UX content belongs to the lowest, narrowest part of a sales funnel. It covers the fifth phase, the loyalty phase.
Bond, User Bond: Agent 007 used to introduce himself as “Bond, James Bond.” On the other hand, we could explain the goal of compelling content with the following words: “Maintaining a bond, a user bond.”
Become Friendly, Writing-Friendly
In the end, try not to overlook the fact that these three types of digital text content are similar to James Bond. They aren’t identical to him.
Although attractive, seductive, and discreet, Bond is still a spy. His intentions are hidden, his operations are dangerous, and his goals, changeable.
Unlike Bond, there are no hidden intentions behind “Content 007” (at least not in the case of the Writing-Friendly Blog content).
I craft the three types of content, but only for those clients who aren’t in danger of changing their business goals one day to another. We define the objectives together and in advance, while we closely monitor and measure the results.
For that reason, if you need my help, I invite you to get in touch with me. You may also sign up for a newsletter and become Friendly. Writing-Friendly.
Writing-Friendly Question: Which of the following three types of digital text content you would like to know more about?
I'm a content writer, copywriter, and UX writer. Serbian by birth, in Barcelona by occasion, writer by decision. I'm in love with the yellow colour, the art of storytelling, and the following phrase from Don Draper (Mad Men): "The client loves to pay the media, and the CREATIVE loves the PENCILS."
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