You can wait for Godot, but you can also welcome him. Discover how both SEO copywriting and empathy can help you welcome Godot and/or your potential client.
Before you decide to invest in copywriting to reach desired business results, keep in mind several recommendations.
First, you should get to know your target audience as much as possible.
In other words, it’s crucial for you to understand:
- What issues your potential clients are facing?
- Which obstacles do they need to overcome?
- In which solutions they’re willing to invest money?
However, when it comes to compelling writing which leads to satisfying results, there’s another recommendation. Namely, try not to forget to optimise your persuasive content for search engines, such as Google.
In this post, I’ll provide you with answers to the questions concerning two essential parts of any compelling content: Search Engines Optimisation (SEO) and empathy.
- What happens if you don’t optimise your compelling content for search engines (SEO)?
- Is there any negative consequence if your compelling content lacks empathy for the potential client?
- What are the benefits of SEO copywriting and empathy?
We’ll discover the answers to these questions together. But before doing that, let’s glance at the famous drama of Samuel Beckett, “Waiting for Godot”. You’ll see in a moment why I’m proposing it!
Would you like to know what are the benefits of SEO copywriting and empathy?
While you read this post, you might start looking for the Marketing of Oz. If so, the Cowardly Lion from the film “The Wizard of Oz” will be accompanying you during the search to help you find it. Find out what the Marketing of Oz is and discover all the posts that belong to the category “Copywriting”.
Table of Contents
SEO copywriting, empathy, and “Waiting for Godot”
In terms of genre, “Waiting for Godot” belongs to the theatre of the absurd. It’s also called anti-drama.
The main characters of “Waiting for Godot” are two tramps, Vladimir and Estragon. Day after day, they wait for a mysterious person named Godot.
Yet, they receive the same message over and over again. The messenger informs them that Godot won’t arrive that day, either.
Meanwhile, Vladimir and Estragon meet the other two characters, Poco and Liki. The four discuss numerous topics related to the absurdity of human existence.
Now, Vladimir and Estragon have something in common with a copywriter you hired and you. Godot is what the four of you have in common.
Nevertheless, whereas Vladimir and Estragon wait for Godot, you two are preparing together compelling content to “attract” Godot.
But why attracting Godot?
Because Godot is your potential client.
However, we may go a step further.
Let’s find out if Godot would arrive if:
- You decide to invest in copywriting, but not in SEO.
- Your compelling content lacks empathy for potential clients.
- You choose both SEO copywriting and empathy.
To learn more about what copywriting is and what compelling content is for, please read the post about Rubik’s cube of persuasion.
Copywriting without SEO: waiting for Godot
The decision to invest in copywriting, but not in SEO, inevitably leads to the theatre of the absurd.
The absurd reveals when compelling content, although convincing, correctly targeted, and in line with your audience’s needs, still doesn’t attract readers.
Optimising your copy —compelling content— for search engines helps a potential client find it. To achieve this goal, it’s necessary to introduce particular keywords in the content, select the most suitable links, and apply other SEO techniques.
In other words, if you want to attract Godot, you must show him where your sales page is and make it easy for him to find a way to reach you.
SEO does the trick here.
Copywriting without SEO: Without optimising your content for search engines, you’ll probably end up waiting for a potential client who, day after day, doesn’t arrive. You may even start consolating yourself by saying that he didn’t come today, but “tomorrow is another day”.
Copywriting without empathy: saying goodbye to Godot
The decision to invest in SEO copywriting, without expressing empathy for the potential client, leads to the theatre of silence.
Silence occurs if compelling content, although optimised for search engines, correctly targeted, and written according to some copywriting formula, doesn’t show empathy for the circumstances in which the readers find themselves.
By expressing empathy, you’re showing the potential client that you understand his current situation and the challenges he’s facing.
- In other words, by applying SEO techniques, you make Godot arrive.
- However, to convince him to stay with you, it’s necessary to talk to him. He should notice you understand the problem that’s bothering him.
Copywriting without empathy: The outcome is that the copywriter and you have attracted a potential client, but failed to establish proper communication with him. You can only hope that he wouldn’t leave again tomorrow.
SEO copywriting and empathy: welcoming Godot
In the end, the decision to invest in SEO copywriting and show some much-needed empathy leads to the interactive theatre.
Interaction occurs when compelling content meets the following two conditions:
- SEO copywriting – It’s adapted to search engines and helps readers find the content.
- Empathy – It’s aimed at your target audience and shows compassion for the circumstances in which the readers find themselves.
SEO copywriting is one of the five types of copywriting. If you’re interested in discovering other copywriting types, please read the post about the types of copywriting and the five Andersen tales.
- In other words, by applying SEO techniques, you make Godot arrive.
- By expressing empathy, you’re showing him that you understand the issues that are bothering him.
- In the end, by offering him help in the form of a product or service, you invite him to stay with you.
SEO copywriting with empathy: The copywriter and you have attracted a potential client by applying SEO techniques. By expressing empathy, you have established appropriate communication with him and shown that you understand him. The next step is to offer him some help. The help makes Godot stay with you today, tomorrow, and other days.
From waiting and saying goodbye to welcoming
We’ve just discovered the answers to the three questions listed at the beginning of the post.
- If the compelling content isn’t adapted to search engines (SEO), the potential client doesn’t arrive. The wait for Godot continues.
- If you apply SEO techniques, but fail at expressing empathy in the content, the potential client comes. However, there’s no much chance that he’ll stay for a long time. All you can do is say goodbye to him.
- In case your choice is SEO copywriting with empathy, the potential client arrives. You welcome him; he stays and collaborates with you. Godot stops being a potential client and becomes a client.
Which of these three possible outcomes do you choose? The choice is yours, as is the decision.
A Writing-Friendly Question: Have you ever found yourself in circumstances where you were waiting for a potential client as if he was Godot?
From NO to YES, there is only one CLICK. Please share this text.