When I began working as a freelance copywriter, I started a SIX-month journey to learn SIX lessons and make SIX decisions.
When I wrote the Spanish version of this post in September 2018, it had been SIX MONTHS since I started working as a freelance copywriter.
During that half of the year, I remember writing compelling content for my first clients, publishing three guest posts, attending a copywriting event in Madrid and meeting some of the best-known copywriters in Spain.
However, I did more than that.
I also learned SIX LESSONS on copywriting and made SIX DECISIONS.
- In this post, I’ll write about those lessons and decisions.
- I’ll explain my experience of working as a freelance copywriter in Spain.
- In the end, I’ll answer the question if freelance copywriting represents a 666 experience.
Would you like to know more about my experience as a freelance copywriter? Let’s dive into the first lesson and the first decision!
Table of Contents
Becoming a freelance copywriter isn’t the Apocalypse
The first lesson I learned is that the world doesn’t end if someone decides to become a freelance copywriter.
However, I also learned that working as a freelance copywriter in Spain doesn’t bring “salvation”.
Freelance copywriting isn’t for me
After the half-year of freelance experience, I decided not to continue along the same path.
I didn’t make this decision because it was impossible to be freelance and live on writing. I made it because I learned that I would work (and live) better being an employee than working on my own.
A blog is a sacred book of copywriting
The second lesson has to do with the “sacred” texts of copywriting.
While the Bible represents the compilation of Christian holy books, I see a blog as the compilation of sacred texts of copywriting.
In other words, nowadays, it’s possible to learn a lot about compelling writing by simply reading posts published on different copywriting blogs.
Here are some of the copywriting blogs I like: Maïder Tomasena’s blog, Javi Pastor’s blog, and Pepa Cartini’s blog. The three of them offer a great deal of free information on persuasion and sales on the Internet. That’s why they represent outstanding resources for everyone who wants to learn more about copywriting in Spanish.
I’ll continue publishing posts in this blog
Although I’m no longer interested in working as a freelance copywriter, I’ll continue publishing posts on the Writing-Friendly Blog.
My goal is to help you understand that digital marketing is the one that leads from NO to YES.
The only difference in comparison to the previous period is that I’ll have to reduce the frequency of publication to one post a month.
The New Copywriting is here to stay
The third lesson I learned refers to what I like to call The New Copywriting.
The Bible consists of the Old Testament and the New Testament. The same goes for compelling writing. There are two types of copywriting:
- The Old Copywriting – traditional copywriting (unidirectional, old school)
- The New Copywriting – conversational copywriting (bidirectional, new school)
During the six months of working as a freelance copywriter, I learned a lot about conversational copywriting. Beyond everything else, I realised that it’s here to stay.
I’ll embrace the New Copywriting
- As a copywriter, I prefer to collaborate on projects related to conversational copywriting than to the traditional one.
- As a consumer, I prefer to receive messages from the New Copywriting than from the Old one.
Therefore, I decided to dedicate myself exclusively to conversational copywriting.
There are four types of communication
Before I started working as a freelance copywriter, I thought that there were three types of communication:
- B2B – communication that a company maintains with other businesses (Business to Business)
- B2C – communication that a company maintains with consumers (Business to Consumers)
- B2G – communication that a company maintains with a government (Business to Government)
However, when I started to work as a freelance copywriter, I learned that, as there are four gospels, there are also four types of communication.
I called the fourth type of communication “B2Me” (Business to Me) or “C2Me” (Clients to Me).
B2Me will depend on me
When clients hire a copywriter, they do so to improve their B2B, B2C or B2G marketing or communication.
But what about B2Me communication?
During the six months of freelancing, I was negotiating with many potential clients. Some of them ended up hiring me for their projects; others didn’t. And, of course, there were the ones who didn’t even answer me at all.
Despite not considering myself a religious person, I believe that all freelance professionals who ask to participate in a project deserve an answer, even if it was negative.
Therefore, I learned to insist on receiving an answer. I’ll do the necessary to improve B2Me communication.
Clients aren’t the Beast
The fifth lesson is that working with clients can be challenging.
I’m not saying this because clients demand high-quality content. I’m saying it because they often fail at providing the necessary information but still insist on tight deadlines and delivery dates. Plus, clients sometimes need lots of time to pay for services.
Despite everything, clients aren’t the Beast. They don’t wear the number 666 tattooed on the forehead. On the wallet, either.
I’ll work with clients and avoid the Beast
Working with clients is the yesterday, today and tomorrow of each copywriter, whether freelance or not. So, it makes no sense to avoid clients or speak badly of them.
What does make sense is to avoid the so-called “toxic clients.” That’s what I’ve decided to do.
Since those clients don’t have the 666 tattooed on the forehead, it’s not easy to recognize them, but it’s possible.
They are the ones who don’t carry the money in the wallet. Or they do, but without planning to spend it to pay for the help a copywriter provide.
Not all the copywriters have sold the soul to the devil
The last lesson I learned has to do with a copywriter’s soul.
I once read a phrase that copywriters are writers who have sold their soul to the devil.
Nevertheless, the experience of working as a freelance copywriter taught me that not all copywriters had sold their souls to the devil.
Some have given it away. Others have lent it.
I’ll take care of my soul
In the end, I decided to use my copywriting skills only in safe places. I hope that this way, I’ll be able to take care of my soul.
In other words, I’ll look for a position only in those agencies or companies whose teams highly value compelling writing. Once I get it, I’ll write to help, not to cheat. I’ll continue persuading, not manipulating.
And, most important of all, I’ll collaborate only with those brands which are honest, transparent, and have integrity.
Working as a freelance copywriter: from “anticopywriting” to copywriting
In the end, I don’t think that working as a freelance copywriter represents a 666 experience, in the negative sense of the word.
What I think is that engaging in copywriting and being freelance isn’t an easy or safe way to make your living from writing (at least not in Spain).
Still, I invested SIX MONTHS of my life trying to make it happen just to reach SIX LESSONS and make SIX DECISIONS. In that context, working as a freelance copywriter was a 666 experience.
Finally, the essential aspect of the experience is that it made me see the following: there’s no difference among freelance, agency, and corporate copywriting. The real difference is between “anticopywriting” and copywriting.
“Anticopywriting”, like Antichrist, is 666. Copywriting, my future.
A Writing-Friendly Question: Why do some people claim that copywriters have sold their souls to the devil?
I'm a content writer, copywriter, and UX writer. Serbian by birth, in Barcelona by occasion, writer by decision. I'm in love with the yellow colour, the art of storytelling, and the following phrase from Don Draper (Mad Men): "The client loves to pay the media, and the CREATIVE loves the PENCILS."
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