When I began working as a freelance copywriter, I started a SIX-month journey, learned SIX lessons, and made SIX decisions.
When I published the Spanish version of this post in September 2018, it had been SIX MONTHS since I started working as a freelance copywriter.
During that half of the year, I remember that I:
- Crafted compelling content for my first clients;
- Published three guest posts;
- Attended a copywriting event in Madrid;
- Met some best-known copywriters in Spain.
However, I did more than that.
I also learned SIX LESSONS about copywriting and made SIX DECISIONS.
In this post, I’ll write about those lessons and decisions.
In other words, I’ll explain my experience of working as a freelance copywriter in Spain.
To top it off, I’ll express my opinion concerning freelance copywriting being a “666 experience”.
Would you like to know more about my experience as a freelance copywriter?
Let’s dive into the first lesson and the first decision!
As you read this post, you might start looking for the Marketing of Oz. If so, the Cowardly Lion from the film “The Wizard of Oz” will be accompanying you during the search to help you find it. Find out what the Marketing of Oz is and discover all the posts that belong to the category “Copywriting”.
Table of Contents
Working as a freelance copywriter isn’t “the Apocalypse”
The first lesson I learned is that the world doesn’t end if someone decides to become a freelance copywriter. Working as a freelance copywriter isn’t “the Apocalypse”.
However, I also learned that making your living as a freelance copywriter means a bumpy ride. It might not be “the Apocalypse”, but it certainly doesn’t bring “salvation”.
At least not in Spain.
Freelance copywriting isn’t for me
After a half-year of working as a freelance professional, I decided not to continue further down the road.
In addition, I didn’t decide this because it was impossible to be a freelance copywriting and generate income.
I made my decision since I realised that I would work better in a team than as a freelance copywriter.
Blog is “the holy book of copywriting”
The second lesson has a lot to do with “the holy book of copywriting”.
Whereas the Bible represents the compilation of Christian holy books, I see blogs as “the sacred books of copywriting”.
In other words, it’s possible to learn a lot about compelling writing simply by reading posts published on the most renowned blogs about copywriting.
Here are some of the blogs about copywriting I like a lot: Maïder Tomasena’s blog, Javi Pastor’s blog, and Pepa Cartini’s blog. The three of them offer a great deal of free information on persuasion and sales on the Internet. That’s why these blogs represent outstanding resources In Spanish for every single person who wants to learn more about copywriting.
I’ll continue publishing posts in this blog
Notwithstanding that I’m no longer interested in working as a freelance copywriter, I’ll continue publishing posts on the Writing-Friendly Blog.
My goal is to help all the readers realise that copywriting leads from a “NO” to a “YES”.
The only change is that I must reduce the frequency of publication to one post a month.
“The New Copywriting” is here to stay
Proceeding to the third lesson, I learned as well that there is “the New Copywriting”.
As many of you know, the Bible consists of the Old Testament and the New Testament.
The same goes for compelling writing.
There are two types of copywriting:
- Traditional copywriting – (the Old Copywriting, unidirectional, old school);
- Conversational copywriting – (the New Copywriting, bidirectional, new school).
During the six months of working as a freelance copywriter, I learned a lot about conversational copywriting. The most important lection is that it has come to stay.
I’ll embrace “the New Copywriting”
As a copywriter, I prefer to collaborate on projects linked to conversational copywriting than traditional copywriting.
On the other hand, as a consumer, I find “the New Copywriting” much more interested, catchy, and inspirational than “the Old Copywriting”.
Therefore, I decided to dedicate myself professionally to conversational copywriting.
There are four types of communication
Before I started working as a freelance copywriter, I thought that there were three types of communication:
- B2B – communication that a business maintains with other businesses (Business to Business);
- B2C – communication that a business maintains with its consumers (Business to Consumers);
- B2G – communication that a business maintains with a government (Business to Government).
However, no soon did I start to work as a freelance copywriter than I learned that, as there are four gospels, there are also four types of communication.
The fourth type of communication is “B2Me” (Business to Me) or “C2Me” (Clients to Me).
“B2Me” will depend on me
When clients hire copywriters, they do so to improve their B2B, B2C or B2G communication.
But what about “B2Me” communication?
During the six months of freelancing, I was negotiating with numerous potential clients.
Some of them ended up hiring me for their projects; others didn’t. Needless to say, there were the ones who didn’t even answer me at all.
Despite not being a religious person, I firmly believe that all freelance professionals who apply to participate in a project deserve an answer, even the negative one. Nevertheless, more often than not, they don’t receive any.
Therefore, I learned to insist on receiving an answer.
It’s necessary if I want to improve “B2Me” communication.
Clients aren’t “the Beast”
The fifth lesson I learned is that working with clients can be challenging.
I’m not claiming this because clients demand high-quality content. Not at all. I’m saying it because they often fail at providing the necessary information but still insist on fairly tight deadlines and delivery dates.
Plus, clients sometimes need lots of time to pay for the services of a copywriter.
Despite everything, clients aren’t “the Beast”. They don’t wear the number 666 tattooed on the forehead. On the wallet, either.
I’ll work with clients and avoid “the Beast”
Working with clients is the yesterday, today and tomorrow of each copywriter, whether freelance or not. That’s the reason why it makes no sense to avoid clients or speak badly of them.
What does make sense is to avoid the so-called “toxic clients.” That’s what I’ve decided to do.
Since those clients don’t have the 666 tattooed on the forehead, it’s not easy to recognize them.
Nonetheless, it’s possible.
Toxic clients are the ones who don’t carry the money in the wallet. Or they do, but their idea isn’t to spend it paying for the help a copywriter provides.
Not all the copywriters have sold the soul to the devil
The last lesson I learned has to do with a copywriter’s soul.
I once read a phrase that copywriters are writers who have sold their soul to the devil.
Nevertheless, the experience of working as a freelance copywriter taught me that not all copywriters had sold their souls to the devil. Some have given it away. Others have lent it.
I’ll take care of my soul
I decided to use my copywriting skills only in safe places.
In other words, I’ll look for a position only in those agencies or companies whose teams highly value compelling writing.
Once I get a new job, I’ll write to help, not to cheat. I’ll continue persuading, not manipulating.
And, what’s most important, I’ll collaborate only with those brands which are honest, transparent, and have integrity.
I hope that this way, I’ll be able to take care of my soul.
Working as a freelance copywriter: from “anticopywriting” to copywriting
In the end, I wouldn’t say that working as a freelance copywriter represents a “666 experience”, being something negative.
What I consider is that engaging in copywriting and being freelance is neither an easy nor a safe way to make one’s living from writing.
However, I spent the last SIX MONTHS of my life trying to make it happen just to learn SIX LESSONS and make SIX DECISIONS. Taking that into account, I suppose I could say that working as a freelance copywriter was a “666 experience”.
Finally, this experience made me realise that there’s no difference between freelance, agency, and corporate copywriting. The only difference is between “anticopywriting” and copywriting.
“Anticopywriting” is, just like Antichrist, a “666 experience”.
Copywriting, on the other hand, is my future.
A Writing-Friendly Question: Why do some people claim that copywriters have sold their souls to the devil?
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