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- Content writingContent writing is like Scarecrow that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. Content marketing, too. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once…
- CopywritingCopywriting is like the Cowardly Lion that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing of Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. Direct marketing, too. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case,…
- UX writingUX writing is like the Tin Man who accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you…
- StorytellingStorytelling is like the dog Toto that accompanies Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Storytelling of Oz The story of The Wizard of Oz served to me as an inspiration for the “Storytelling of Oz”. By the Storytelling of Oz, I mean marketing stories that make your potential clients fall in love with your brand. The Storytelling of Oz is love at first reading, listening, and watching. The similarities between the Wizard of Oz and the Storytelling of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your case, once you find Storytelling of Oz,…
- BrandingBranding is like the good fairy of the East, Glinda, who helps Dorothy in search of the Wizard of Oz. Find out why is that! The story of The Wizard of Oz as inspiration In the movie “The Wizard of Oz”, the story begins with the monotonous life of the protagonist, Dorothy. Her life is in black and white. However, the plot arises at the moment when a tornado hits the place where Dorothy lives, Kansas. The tornado takes her dog, Toto, and her to the magical land of Oz. What is the Marketing of Oz The story of The Wizard of Oz served to me as an inspiration for the “Marketing from Oz”. By the Marketing of Oz, I mean all the types of marketing that contribute to potential customers crossing the bridge from a NO to a YES. The Marketing of Oz is marketing that gives results. The similarities between the Wizard of Oz and the Marketing of Oz The first similarity is the idea that we have the power to change things. After searching for the Wizard of Oz, Dorothy realised that she just needed to tap her ruby sleepers three times to return home. In your…
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Manan Ghadawala | Writing-Friendly Author

What is microcopy: think big, write micro

What is microcopy, why it’s important, and what are the characteristics of UX copy that doesn’t work? In his post, Manan Ghadawala responds to these three questions and writes about UX writing as a part of the mobile app design process.