Writing-Friendly Blog

Blog about content writing, copywriting, and UX writing

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Discover what the Marketing of Oz is.

Who (or what) can contribute to making the digital user experience as positive as possible? Open the UX-File and find it out. Welcome to the Writing-Friendly Blog!

Discover what the term “novel economy” means, how the pandemic is changing the economy, and if copywriting is affected by those changes.

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Receive a monthly newsletter with the latest news, tips, and posts.

Learn why content writing, copywriting, and UX writing should accompany you during your stay in the land of digital marketing and help you find the Marketing of Oz.

To find the treasure, you must first see a rainbow. And to build your brand, you need to get to know the two groups of brand elements. We wrote about them on the Writing-Friendly Blog.

The dark side of digital marketing doesn’t include treats. The only things that are on the menu during the Halloseen are numerous marketing tricks. Find out which ones!

Waiting for Godot is an option; welcoming him is a solution. Discover how SEO copywriting with empathy helps you welcome Godot. (In the marketing field, Godot is known as your potential client.)

When it comes to Agent 007, we think about the television. But when speaking of “Content 007”, we turn to the Internet. Discover the three types of digital textual content and find out what they have in common with James Bond.

Storytelling | Writing-Friendly Blog

Coronavirus has taught us many lessons. One of them is that storytelling isn’t dead. Find out how marketing stories survived the pandemic and learn more about the storytelling in the time of coronavirus.

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Receive a monthly newsletter with the latest news, tips, and posts.

Learn why content writing, copywriting, and UX writing should accompany you during your stay in the land of digital marketing and help you find the Marketing of Oz.

Writers aren’t the only professionals who make their living from writing. In this post, you’ll discover the other seven professions that are tightly related to different types of writing. 

In this post, you’ll find the definition of the user interface content, its features, and the UI content elements for websites and apps. Welcome to the Writing-Friendly Blog!

Branding | Writing-Friendly Blog

Each brand has its identity. Brand identity can be visual and verbal. But what are the differences between those two identities? Find it out in the post about Mary Copyns.

Why sales and communication should speak the same language? Discover what a communication funnel is and start building your own Tower of Babel. Welcome to the Writing-Friendly Blog!

What is UX writing, what is its purpose, and what type of copy improves the user experience? Discover the answers to these questions and learn the UX writing basics. 

Subscribe to our newsletter | Writing-Friendly Blog

Receive a monthly newsletter with the latest news, tips, and posts.

Learn why content writing, copywriting, and UX writing should accompany you during your stay in the land of digital marketing and help you find the Marketing of Oz.

Storytelling | Writing-Friendly Blog

Storytelling has evolved. Until the present day, it has been progressing through the three stages: storytelling 1.0, storytelling 2.0, and storytelling 3.0. However, the majority of doubts revolve around the stage in which it is nowadays.

The six thinking hats represent the six ways of planning thinking processes, making decisions, and talking about the best UX writing posts.

When I began working as a freelance copywriter, I started a SIX-month journey to learn SIX lessons and make SIX decisions. Learn more about my particular 666 experience. Welcome to the Writing-Friendly Blog!

The famous proverb says: “Tell me who your friends are, I’ll tell you who you are.” However, I propose the following challenge: Tell me the five most famous Andersen’s tales, and I’ll tell you which of the five types of copywriting you need. Do you accept it?

D-Day means decision day. The Day of two D, Don Draper’s Day. But what about today? Today means (and brings) the opportunity to discover the three types of copywriter.

Subscribe to the Writing-Friendly Newsletter

Receive a monthly newsletter with the latest news, tips, and posts.

Learn why content writing, copywriting, and UX writing should accompany you during your stay in the land of digital marketing and help you find the Marketing of Oz.

Storytelling | Writing-Friendly Blog

How to perform compelling storytelling? What does it mean to be stuck “between EURO and NEURO”? And what does a donkey have to do with storytelling?

In this post, you’ll find the answer to the question regarding what copywriting is and what it has in common with Rubik’s cube. Welcome to the Writing-Friendly Blog!

The goal of copywriting isn’t just to help companies close more sales. It’s also to transform a search into a finding.

Storytelling | Writing-Friendly Blog

Copywriting and storytelling help companies and businesses establish effective communication with their potential customers. Learn where and how it happens. 

Each brand has its visual identity and verbal identity. Both of them are important. Nevertheless, which one is more necessary? In other words, in which of the two should you invest first? In the web design or the web content?

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