Writing-Friendly Blog

Blog about content writing, copywriting and UX writing

Redacción de contenidos web | El Marketing de Oz | Writing-Friendly Blog
Escritura persuasiva | El Marketing de Oz
Redacción UX | El Marketing de Oz

If you’re here for the first time, please visit the welcome page.

Discover the Marketing of Oz in a click.

You can wait for Godot, but you can also welcome him. Discover how SEO copywriting with empathy helps you welcome Godot, also known as your potential client.

Agent 007 appeared on television for the first time. Content 007 found its place on the Internet. Discover three types of digital text content and find out what it has in common with James Bond.

Storytelling | Writing-Friendly Blog

Coronavirus has taught us many lessons. One of them is that storytelling isn’t dead. Find out how marketing stories survived the pandemic and discover storytelling in the time of corona.

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Learn why content writing, copywriting, and UX content writing should accompany you in the land of digital marketing.

Writers aren’t the only professionals who live from writing. In this text, you’ll discover the other seven professions that are related to different types of writing.

In this post, you’ll find the definition of the user interface content, its features, and the UI content elements for web and apps.

Branding | Writing-Friendly Blog

Each brand has its identity. Brand identity can be visual and verbal. What are the differences between those two identities? Find it out in this post.

Why sales and communication should speak the same language? Discover what a communication funnel is and start building the Tower of Babel.

What is UX writing, what is its purpose, and what type of copy improves the user experience? Find the answers to these questions and learn the UX writing basics. 

Subscribe to our newsletter | Writing-Friendly Blog

Receive a monthly newsletter with the latest news, tips, and posts.

Learn why content writing, copywriting, and UX content writing should accompany you in the land of digital marketing.

Storytelling | Writing-Friendly Blog

Storytelling has evolved. It went through the three stages: storytelling 1.0, storytelling 2.0, and storytelling 3.0. 

The six thinking hats represent the six ways of planning thinking processes, making decisions, and talking about the best UX writing posts.

When I began working as a freelance copywriter, I started a SIX-month journey to learn SIX lessons and make SIX decisions.

Tell me five most famous Andersen’s tales, and I’ll tell you which of the five types of copywriting you need.

D-Day means decision day. The Day of two D, Don Draper’s Day. And what about today? Today means (and brings) the opportunity to discover the three types of copywriter.

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Receive a monthly newsletter with the latest news, tips, and posts.

Learn why content writing, copywriting, and UX content writing should accompany you in the land of digital marketing.

Storytelling | Writing-Friendly Blog

How to perform compelling storytelling? What does it mean to be stuck “between EURO and NEURO”? And what does a donkey have to do with storytelling?

In this post, you’ll find the answer to a question regarding what is copywriting and what does it have in common with Rubik’s cube.

The goal of copywriting isn’t just to help the company close more sales. It’s also to transform a search into a finding.

Storytelling | Writing-Friendly Blog

Copywriting and storytelling help a company establish effective communication with its potential customers. Learn where and how. 

Each brand has its visual identity and verbal identity. Both of them are important. However, in which to invest first, in the web design or the web content?